H&M - THE CHANGING ROOM
H&M - THE CHANGING ROOM

H&M - THE CHANGING ROOM

Technologies
TouchDesignerNotch
Year
2021
Client
Happy Finish
Event
Web Summit, Lisbon

The Changing Room - a physical, interactive and immersive art experience, powered in real time by your emotional and physical data.

In everyday life, we inadvertently radiate an endless combination of subconscious signals, betraying our true feelings through facial expressions and body language.

The Changing Room has been designed to capture these, mirroring them back in visually impactful and unexpected ways (varyingly, through the lens of Change, Sustainability, Reflection, Future); a creative space for endless possibilities, just like its humble, in-store counterpart.

Each day it is open and active, it will produce a collective piece of generative art, which we invite you to explore right here on this site.

The Changing Room is streaming live from Web Summit, Lisbon from Nov 1st - 4th, 2021

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